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Real Estate Professionals

Beyond "Be Careful"

You've heard the standard safety tips. Tell someone where you're going. Trust your gut. Carry pepper spray. But no one teaches you why your gut speaks, what predators are actually looking for, or how to act when fear wants you to freeze.

NAR Teaches What. We Teach How.

Standard Training
  • "Trust your gut"
  • "Meet at the office first"
  • "Walk behind the client"
  • "Carry pepper spray"
  • "Have an exit script ready"
The Fierana Method
  • Why your gut knows (12ms vs 300ms pathways)
  • How predators select targets (the testing pattern)
  • What to do when you freeze (physical resets)
  • When to deploy tools (decision framework)
  • How to train response under stress

How Protected Are You Really?

Most agents think they're prepared. This 3-minute assessment reveals the gaps you didn't know you had—and what to do about them.

3 minutes
8 questions
Personalized results
Start the Assessment

Resources That Go Beyond Tips

Each guide gives you real value—the science, the psychology, and one technique you can use today. Plus what you'll need deeper training to master.

When a Showing Feels Wrong

The neuroscience of threat detection, the 4-step predator testing pattern, and the one technique that breaks the freeze response.

Gut Wisdom vs. Brain Noise

Why your body knows 300 milliseconds before your brain does—and how to tell the difference between intuition and anxiety.

The Non-Lethal Toolkit

Why owning a tool isn't the same as having protection. The 2-second access test and the Cold Access Drill you can practice today.

Six Layers of Protection

Real safety isn't one thing—it's a system. Each layer backs up the others. Here's how they apply to your work:

1

Operating System

The mindset that makes you a harder target before anything happens

2

Environmental Control

Property assessment, positioning, exit mapping

3

Verbal Boundaries

Scripts, de-escalation, the escalation ladder

4

Physical Escape

Creating distance when words fail

5

Non-Lethal Tools

Deployment, decision framework, aftermath

6

Lethal Force

When all other options have failed

The resources above teach Layers 1, 3, and 5. Inside Fierana, you'll train all six—with video instruction, scenario practice, and a community of women who understand your work.

Become the Agent Who Moves

Join the Founding Circle and get access to the complete protection system—designed specifically for women who show properties alone.

Launching Spring 2026 · $29/month founding member pricing · No payment until launch